1. Social media posts drive targeted traffic.
Whatever your industry, segment and audience,
a substantial portion of your customers and leads are on social. A recent
study found that 60% of adults are Facebook users. Among 18 to 27-year-olds,
78% use Instagram and 45% are on Twitter.
Having access to all those customers helps you
boost traffic, particularly for new site content. When you post a new blog or
update your homepage, it can take a while to get traction with Google. That
means very few customers will know the new content is there until the next time
they’re searching for your product or service.
And because those posts will primarily show up
in the feeds of followers and people interested in your product, that traffic
is typically very targeted. It won’t just boost your traffic numbers — it will
bring in the type of visitors you want to attract.
2. Using social media for business boosts your
site’s SEO.
Search engine crawlers know which pages are
consistently earning traffic and which are just floating out there, forgotten
and ignored. Although your killer content strategy is the most important factor
in your search rankings, driving traffic to your optimized pages will cause
them to climb much faster.
A lot of times, this can be as simple as
re-sharing evergreen content (of course, in addition to sharing your new
content when it goes live). We recommend each post be re-shared once a month —
a task that doesn’t have to be as time-intensive as you might think.
3. Social media can increase your reach via
quoted experts.
This is one of our very favorite benefits of
social media marketing. Perhaps you quoted someone with a killer social media
presence. Of course, you’re going to email them a link to the post when it goes
live and encourage them to share it, but leveraging your own social media
channels will help you go the extra mile here.
4. Social media marketing helps you understand
your audience.
Part of what makes social channels like
Twitter and Instagram effective marketing tools
is the interaction you have with your customer base. By reading their tweets
and status updates, you’ll gain insights into their daily lives and consumer
behaviors, and answer questions such as:·
- What products are they buying and why?
- What hobbies do they have?
- What kinds of posts do they love to share?
- What websites do they visit?
These insights have obvious marketing
benefits. When you understand your customers, you can write better content and
more compelling posts, which leads to more traffic. But the benefits can
sometimes go far beyond marketing, helping you identify customer pain points,
improve sales conversions and even refine your product strategy.
5. An active social media presence builds
relationships with your audience.
That can be a challenge when you’re first
developing your social media marketing strategy. A lot of companies instinctively
take a hard sell approach, inundating their followers with discount offer
codes, new product announcements and customer reviews. Then, when the account
only brings in modest traffic gains, they assume social just isn’t a good fit
for their brand.
When you stop seeing social as a way to pitch
your customers and start seeing it as a way to connect with them, it can
transform your brand. You help customers by answering their questions,
entertaining and informing them with relevant content and even forming bonds
over shared interests.
You’ll build connections with industry leaders
and influencers, providing great stories for reporters, top notch products for
promoters and interesting topics for experts to share with their followers.
Over time, you’ll become more than a brand — you’ll become a part of a
community.
And that comes with serious ROI. If you’re
following social media marketing best practices, you’ll get a ton of exposure.
That exposure brings in new leads. Over time, those leads become followers,
followers become customers and customers become dedicated brand promoters,
continuing the cycle.
6. Social media is key to customer service
Quick customer response time isn’t optional
anymore. If there’s a problem with your product or service, your customers
expect you to solve it right away.
7. A strong social media presence builds brand
loyalty.
It’s easy to understand why: when you’re
engaging the public on social media, you’re building connection and rapport. You’re
taking the time to provide your followers with useful information, help and
entertainment, without asking for anything in return.
That shows customers you value them, not just
as a source of revenue, but as people. Customers will begin to see you as an
entity that cares about them, and has values, personality and vision. And in a
competitive market, that can make a huge difference.
8. Social media is the perfect addition to
your PR strategy.
Press releases are an important part of any
marketing strategy, especially when you’re launching a new product or making a
huge change in your company, but most people get the distribution part terribly
wrong.
9. Social media marketing will get you more sales.
So, why is social media marketing important for your business?
Because it will get you more sales. Period.
Did you know that 70% of business-to-consumer marketers have
acquired customers through Facebook? Or that 84% of CEOs
and VPs say they use social media to help make purchasing decisions?
Not surprisingly, when you stay in front of your customer base,
they’re more likely to buy from you when they need the products you sell, but
social media marketing does far more than increase brand presence. You can
influence customer buying decisions at multiple points along the sales funnel,
from amplifying the reach of white papers and blogs targeting top of funnel, to
answering customer questions and addressing pain points, to incentivizing
buyers with coupon codes. We even think it’s crucial for real estate
agents to get on social media — and stay active!
10. A strong social media
presence builds brand loyalty.
Brands with active social media profiles have
more loyal customers.
It’s easy to understand why: when you’re
engaging the public on social media, you’re building connection and rapport.
You’re taking the time to provide your followers with useful information, help
and entertainment, without asking for anything in return.
That shows customers you value them, not just
as a source of revenue, but as people. Customers will begin to see you as an
entity that cares about them, and has values, personality and vision. And in a
competitive market, that can make a huge difference.
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