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1. Social media posts drive targeted traffic.
Whatever your industry, segment and audience, a substantial portion of your customers and leads are on social. A recent  study found that 60% of adults are Facebook users. Among 18 to 27-year-olds, 78% use Instagram and 45% are on Twitter.
Having access to all those customers helps you boost traffic, particularly for new site content. When you post a new blog or update your homepage, it can take a while to get traction with Google. That means very few customers will know the new content is there until the next time they’re searching for your product or service.
And because those posts will primarily show up in the feeds of followers and people interested in your product, that traffic is typically very targeted. It won’t just boost your traffic numbers — it will bring in the type of visitors you want to attract.

2. Using social media for business boosts your site’s SEO.
Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. Although your killer content strategy is the most important factor in your search rankings, driving traffic to your optimized pages will cause them to climb much faster.
A lot of times, this can be as simple as re-sharing evergreen content (of course, in addition to sharing your new content when it goes live). We recommend each post be re-shared once a month — a task that doesn’t have to be as time-intensive as you might think.
3. Social media can increase your reach via quoted experts.
This is one of our very favorite benefits of social media marketing. Perhaps you quoted someone with a killer social media presence. Of course, you’re going to email them a link to the post when it goes live and encourage them to share it, but leveraging your own social media channels will help you go the extra mile here.
4. Social media marketing helps you understand your audience.
Part of what makes social channels like Twitter and Instagram effective marketing tools is the interaction you have with your customer base. By reading their tweets and status updates, you’ll gain insights into their daily lives and consumer behaviors, and answer questions such as:·    
  •     What products are they buying and why?
  •   What hobbies do they have?
  • What kinds of posts do they love to share?
  • What websites do they visit?


These insights have obvious marketing benefits. When you understand your customers, you can write better content and more compelling posts, which leads to more traffic. But the benefits can sometimes go far beyond marketing, helping you identify customer pain points, improve sales conversions and even refine your product strategy.
5. An active social media presence builds relationships with your audience.
That can be a challenge when you’re first developing your social media marketing strategy. A lot of companies instinctively take a hard sell approach, inundating their followers with discount offer codes, new product announcements and customer reviews. Then, when the account only brings in modest traffic gains, they assume social just isn’t a good fit for their brand.
When you stop seeing social as a way to pitch your customers and start seeing it as a way to connect with them, it can transform your brand. You help customers by answering their questions, entertaining and informing them with relevant content and even forming bonds over shared interests.
You’ll build connections with industry leaders and influencers, providing great stories for reporters, top notch products for promoters and interesting topics for experts to share with their followers. Over time, you’ll become more than a brand — you’ll become a part of a community.
And that comes with serious ROI. If you’re following social media marketing best practices, you’ll get a ton of exposure. That exposure brings in new leads. Over time, those leads become followers, followers become customers and customers become dedicated brand promoters, continuing the cycle.
6. Social media is key to customer service
Quick customer response time isn’t optional anymore. If there’s a problem with your product or service, your customers expect you to solve it right away.
7. A strong social media presence builds brand loyalty.
It’s easy to understand why: when you’re engaging the public on social media, you’re building connection and rapport. You’re taking the time to provide your followers with useful information, help and entertainment, without asking for anything in return.
That shows customers you value them, not just as a source of revenue, but as people. Customers will begin to see you as an entity that cares about them, and has values, personality and vision. And in a competitive market, that can make a huge difference.
8. Social media is the perfect addition to your PR strategy.
Press releases are an important part of any marketing strategy, especially when you’re launching a new product or making a huge change in your company, but most people get the distribution part terribly wrong.

9. Social media marketing will get you more sales.

So, why is social media marketing important for your business?
Because it will get you more sales. Period.
Did you know that 70% of business-to-consumer marketers have acquired customers through Facebook? Or that 84% of CEOs and VPs say they use social media to help make purchasing decisions?
Not surprisingly, when you stay in front of your customer base, they’re more likely to buy from you when they need the products you sell, but social media marketing does far more than increase brand presence. You can influence customer buying decisions at multiple points along the sales funnel, from amplifying the reach of white papers and blogs targeting top of funnel, to answering customer questions and addressing pain points, to incentivizing buyers with coupon codes. We even think it’s crucial for real estate agents to get on social media — and stay active!
 Social media, on the other hand, provides you with a space where you can reach your target audience in a more personal, conversational way. And if your customers have questions, they can ask you right then and there.
10.  A strong social media presence builds brand loyalty.
Brands with active social media profiles have more loyal customers.
It’s easy to understand why: when you’re engaging the public on social media, you’re building connection and rapport. You’re taking the time to provide your followers with useful information, help and entertainment, without asking for anything in return.
That shows customers you value them, not just as a source of revenue, but as people. Customers will begin to see you as an entity that cares about them, and has values, personality and vision. And in a competitive market, that can make a huge difference.



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